I Cant Upload Native Video on Linkedin Yet

The Marketer's Ultimate Guide to LinkedIn Native Video

Have you considered adding LinkedIn Native Videos to your 2018 and 2019 marketing plans?

If non, why not?

Near all B2B marketers are using LinkedIn and have made information technology their primary option among the social networks.

About a twelvemonth ago , LinkedIn began assuasive users to upload native videos to their updates. Since then, LinkedIn heavily features the videos in their algorithms, exposing you to more and more people. And those are simply the kind of folks you probable want to engage with, too.

When else would I accept more 100 CEOs, executive directors and company founders engage with trivial erstwhile me? That's just what happened a couple weeks back when I uploaded a video to LinkedIn celebrating the 100th episode of our Rethink Marketing podcast (I regularly upload the intros to the podcast).

What is LinkedIn Native Video

And then, what is LinkedIn video? Well, what it is non is sharing a link from YouTube or another platform in your update. Merely like Facebook and other social platforms that have been pivoting to video, they place a premium on video content that is natively uploaded.

Why does that matter? Well, y'all have to remember that these are all publicly-traded companies in some manner or mode, and they need to be showing shareholders that they are attempting to brand money. So …

This quote from TechCrunch gets to the bottomline, "Equally Facebook, Twitter, Snapchat, YouTube, Yahoo/AOL/Adjuration and others take found, video is where the money is for digital advertising today, and so bringing more content around the medium overall would help LinkedIn move into video advertizement more naturally, as well."

While the platform is getting its processes figured out, LinkedIn Native Video has been a "blue sea" for marketers and others wanting to efficiently get in front of 10x or more than of their normal and new audiences.

Why Marketers Should Consider LinkedIn Video

LinkedIn really is the single best identify to reach out to prospects, Melissa Barker, a senior consult with Organic Demand Generation, told us on the Rethink Marketing podcast. "Information technology is now the largest professional social network with over 500 1000000 users and growing at a rate of two new members per second, according to Omnicore Agency," she said.

"I think the groovy matter near LinkedIn is that when you're in that location, people are already in a business mindset," Barker said . "Users are really open to being networked with, marketed to, and are oft looking for the services and business products that you can offer."

Here are some relevant stats:

According to LinkedIn, nigh 45% of readers are in the upper ranks of their industries: managers, VPs, CEOs, etc.
Studies show that fourscore% of B2B leads come from LinkedIn. What's more, other social media channels produce less than xix.67 percent of all leads , making LinkedIn the largest producer of all.
People are twenty times more likely to share video with their connections than any other type of LinkedIn postal service
And 71 percent of users reported they feel that LinkedIn is a apparent source for professional person content.

Who is winning with LinkedIn Video

Merely take a await at the LinkedInVideo hashtag to become a sense of who is creating and uploading LinkedIn videos. In many means, all the usual suspects accept added Linkedin native videos to their marketing mix. This includes Gary Vaynerchuk , Jay Baer , and Beth Comstock .

Nina Church-Adams, Act-On's senior vice president of marketing, has besides caught the LinkedIn video bug and has been publishing videos on her contour since earlier this summer. She's using the medium to engage her peers in conversations well-nigh marketing leadership, customer engagement, team building, multifariousness and culture, and more than.

We interviewed Randy Frisch, CMO at Uberflip on the Rethink Marketing podcast earlier this twelvemonth afterward his provocative LinkedIn Pulse post F#*yard Content Marketing went viral. I'd like to think that Randy adopted LinkedIn video after seeing my video intro of his episode. Regardless, he has been rocking it with a blend of off-the-cuff thought leadership videos, along with more scripted videos that offer content marketing insights.

And any mail from me about videos wouldn't be consummate without my mentioning Vidyard, my favorite video hosting platform. Their VP of Marketing, Tyler Lessard, is a master at using video in his LinkedIn updates, but search for his video about existence named a Fearless 50 marketer.

Michael Litt, Vidyard's CEO, as well uploads videos to the platform (of course he does). Bank check out this one where he shares his views on the shift in viewer expectations from high production "super bowl" videos to ones shot with a smartphone. TL;DW: Millennials.

There are a metric buttload of solopreneurs on the platform, using LinkedIn video to establish their consulting bonafides. I worth mentioning is Quentin Allums. Quentin was amid the first uploading videos to LinkedIn, and he now has xx,000+ followers and more than 2 meg views of his videos. He went from -$900 in the bank, broke car, and sick dog to edifice a following and creating a company — all in a year.

Where should you upload your videos: Personal versus Company folio?

In addition to allowing users to upload native videos, LinkedIn in March announced that it was allowing brands to upload videos to company pages. In their beta testing , LinkedIn found that company page videos were 5x more likely than other types of content to first a conversation among members.

So, do yous upload to your personal profile or to your company folio? The answer is both. Yous may take thought leaders inside your company that would be perfect for sharing Linkedin videos on their personal feeds about work, career and and then along. These are regularly added to the user's profile, and may or may not have a high product value. On your company pages, you may consider more than brand-focused videos, that may also have a higher degree of production value. Yous may only upload videos to your visitor page once a month, or once a year.

The company page for EY, which is a global accounting firm based in the United kingdom, was recently named among 2018'south 10 best by LinkedIn , which received more than than 13,000 submissions nominating 945 companies for the honor. EY features a mix of videos on its company page, including employee vignettes, event promotions, and brusk 9- and 15-second sponsored video ads.

Speaking of video ads, LinkedIn reports that members spent 3x more time watching video ads compared to time spent with static sponsored content. With video ads , you have the ability, like other platforms, to dial in your audience with Matched Audiences and other tools such as Lead Gen Forms and Conversion Tracking. As mentioned before, these are all publicly-traded companies and, as such, are non inclined to requite away annihilation away for free. The gold blitz that is currently LinkedIn Native Video volition one mean solar day end, and you will see your and your brand'south organic achieve via video diminish. At that point, if non sooner, you volition want to consider adding paid video promotions on the channel.

Getting started with LinkedIn Video

It is a cliché, only the best time to upload your videos to LinkedIn was yesterday. The next all-time fourth dimension is today.

But how practise yous get started?

Create an editorial calendar for your videos

One of the get-go things you should do is create a plan and an editorial agenda. Make them equally simple or complex equally you'd like.

For Nina's LinkedIn videos, we take a Google doc that outlines why we're doing this, our goals and the themes she will be talking about, as well as some goals for measuring success. We added a tab to our editorial calendar that placeholders over the next quarter what we'll exist talking about and who we may invite to join in a video.

There are 4 great reasons to have an editorial calendar.

And please note: having an ed cal doesn't prevent you from creating spur-of-the-moment videos or otherwise diminishes your actuality. Instead, a plan allows you to:

Accept time to call up about the content you lot're creating
Coordinate your marketing plans with other parts of your business
Add together themes to your videos that tin can also be used beyond other channels
Assistance you lot say No to ideas that won't move the needle for your business

Institute a cadence for your videos

Stick to a regular cadence. Onesies and twosies published here and there will not make you a idea leader. You need to choice a cadence you tin can maintain.

First, a regular cadence (along with a program) will help keep you on job. Speaking from my own experience publishing the Rethink Marketing podcast every Th, having that deadline helps go the piece of work done.

2nd, a regular cadence helps you build an audience, who are existence bombarded from all sides by other content on Linkedin (Pulse posts, connections requests and and then along) and off the platform. Also, I foresee when AI-algorithms determine winners and losers based on posting frequency among other factors (they're probably already doing this).

Please notation: a regular cadence doesn't default to posting everyday. Yous can as well post too often. It actually depends on your audience and the value of the content you're sharing.

Authenticity wins in your LinkedIn videos

Exist authentic.

Outset, be authentic in the content you're delivering. If it's overly salesy, no one is going to appoint. If it isn't something you know nigh, folks will see through the b.s. TL;DR: Millennials .

Seriously, Brene Brown, author and researcher, studies the concept of authenticity for a living. Her Ted Talk, " The Power of Vulnerability " explores the topic. She talks about the power of connections between groups of people. In her research, she establish at that place was only ane variable that separated the people who have a strong sense of love and belonging and the people who actually struggle for it. And that was, the people who take a stiff sense of love and belonging believe they're worthy of love and belonging.

She dived deeper to sympathise what made those people have a stiff sense of love. And what she establish was they all had courage. Simply not the backbone you and I associate with super heroes, instead it was the courage to be imperfect.

"As a effect of authenticity," she said. "They were willing to let go of who they idea they should be in order to be who they were, which you have to absolutely practice to accept that connection."

Second, be authentic to your production comfort level. Practise you demand a studio and film crew? Your smartphone camera? Or a combination of both?

In that location is no correct respond for picking the perfect product way other than doing what works all-time for you. If you are trying to shoot ane of those walking-down-the-street-and-sharing-a-deep-thought videos, but deep down inside you wish you lot had taken the fourth dimension to write a script. And so write the script.

Successful serial entrepreneur Neil Patel uses a script and studio. Dave Gerhardt, Drift's VP of Marketing, will take a break from watching a football game game to announce in a smartphone video that he's launching a new marketing mastermind group.

Promoting Your LinkedIn Native Videos

So, you lot've uploaded your video to LinkedIn. Now what?

Top Rank Blog recently recapped LinkedIn video influencer Allen Gannett's "How to: 0 to 1 million LinkedIn Video Views and 6 months" presentation from Content Marketing World.

In the recap, Gannett says the reach of your LinkedIn video is determined past its initial performance. He recommends driving equally much engagement with the videos within the first hour later on posting. Recruit a quick response team of fellow co-workers, friends and/or family that will quickly visit your activeness feed and "Like," annotate or share the video.

Also, put in the extra time at the "bottom of the fold," or in the comments below the video, to respond to those comments, as well as request connections to 2nd- and 3rd-degree connections that like your video.

Another tactic Gannett recommends is posting during the quieter periods of the twenty-four hours, say earlier in the morning, then engage your quick response squad to engage with the video and let that snowball into more traffic when folks come online.

Your LinkedIn videos autoplay on mute, and will play sound only if a viewer clicks the play push button. As a consequence, like Facebook, it pays to include captions for your videos.

You lot accept a couple of choices. You tin can upload an SRT caption file (in one case the video is uploaded), and this will display the captions if the viewer has enabled their closed captions on the player. You tin also add together the captions directly to the videos. We've done the second approach; initially creating the captions in After Effects (time consuming) and then using Zubtitle (cheap and quick, but has some limitations).

You as well need to do crawly Linkedin posting habits. Summarize your video in your post description. Use relevant hashtags, and consider creating your own. Mention any brands or people that are either mentioned in the video, or that you want to see the video.

Integrating LinkedIn Video with your other Marketing

As I mentioned earlier, one of the benefits to creating a plan and editorial calendar is it helps you integrate your LinkedIn videos with your other marketing efforts. Add a line to your Go To Market place campaigns doctor, any shape that takes, and add in information technology LinkedIn videos.

Are you releasing a new episode of your podcast? Share a video virtually it on LinkedIn.

Are y'all announcing a new product? Are you lot attention a conference or other upshot? Are yous hosting a webinar? Did y'all make a new hire? Are you expanding into a new territory or country? Did you get named in the latest analysis study? Share a video about it on LinkedIn.

Like your other social media marketing efforts, your LinkedIn videos should exist 80 percent value add together and twenty per centum sales pitch. So, go creative.

Measuring Success with your LinkedIn videos

How do you measure your success using LinkedIn native videos?

Views are one metric, only perchance not the best. The platform more or less follows its peers on what constitute a view. LinkedIn defines a view as the number of times your video has been watched at least 3 seconds.

Other LinkedIn metrics you could mensurate include Likes and Comments for each postal service. As Matt Heinz says , those metrics won't buy yous a beer. But they are useful in measuring appointment. Another LinkedIn metric to follow would be who is following you lot or your company page (depending on where you upload the video).

You can also mensurate connection requests. You will want to prefer quality (titles, brands and target audience) over quantity, at least on who you accept. Y'all can also measure profile views, and whether yous or your brand are appearing in LinkedIn search results.

Ideally, you want to be driving those viewers from LinkedIn to your website, and ideally to a specific CTA. For my podcast video intros, I desire viewers to listen to the podcast on our website, or to subscribe to the podcast on Apple Podcast.

When using links to your website or other CTA, consider adding UTM parameters so that you can track clicks from LinkedIn to your landing page and know they came from your video campaign.

Using LinkedIn Videos for Sales

Your sales teams are already (or should exist) using LinkedIn to accept conversations with electric current customers and prospects. Sales reps should brand sure they are following and engaging with whatsoever of their prospects and customers are that utilizing LinkedIn video. Starting time, your prospect or customer will observe and appreciate the dearest. Second, because LinkedIn is favoring these posts in the news feeds, your value-added annotate will be seen by dozens or hundreds of others.

Sales reps should too consider creating videos for LinkedIn. They can interview folks inside their company, talk about an upcoming events, webinars or discounts; likewise as plant themselves as subject field matter experts. Here are some video ideas that can assistance jumpstart your planning.

Another popular tactic is chosen a LinkedIn video takeover. The team at Drift on their Seeking Wisdom podcast talked about their success (most traffic ever to their website) from encouraging their unabridged company to create and upload to LinkedIn a video during a product launch.

Uploading Your LinkedIn Native Videos

Apply LinkedIn's mobile app or go their website if you're using a PC to brainstorm sharing your videos.

Get to your feed
There, you lot will run across a box asking yous to share an commodity, photo, video or idea
Click on the Video icon and upload your video
Adding your post description. Brand sure to @proper name any brands or people mentioned in the video. As well make sure to use relevant hashtags
In one case your post is live, you lot should upload a .SRT file with the captions unless you've already used another captioning service
Yous can then grab the link to the post and share with your quick response team, asking them to like, comment and share it
Pay attention to date with the post. If someone comments, respond appropriately. If they are a 2nd or 3rd connectedness, asking to connect with them

Your videos can exist every bit short as 3 seconds long and no longer than ten minutes, co-ordinate to LinkedIn. Hither is some of their other technical requirements for LinkedIn video.

Supported video formats : ASF, AVI, FLV, MPEG-1, MPEG-4, MKV, QuickTime, WebM, H264/AVC, MP4, VP8, VP9, WMV2, and WMV3
Supported audio extensions : AAC, MP3, and Vorbis
Max file size : 5GB
Minimum file size : 75KB
Max video duration : 10 minutes
Minimum video elapsing : iii seconds

Final thoughts on adding LinkedIn native videos to your marketing mix

I recently interviewed Josh Fechter, Co-Founder & CEO of BAMF Media, for an upcoming Rethink Marketing podcast. He made a name for himself earlier LinkedIn video, garnering 25 million views of his LinkedIn text posts. I asked him about his views on LinkedIn videos, and I think it is a skilful way to wrap upwards.

He turned me on to Quentin Allums every bit someone doing LinkedIn video better than others.

"And if y'all look at his videos, at that place's a reason why it's better. It's because the quality is better. His ability to project his vox is better. And information technology comes down to fifty-fifty the smallest things. Similar to you lot can't write a swell story then accept the terminal two lines be awful. It just becomes an atrocious story at that point.

If y'all're going to spring into video, it has to be quality all the way through. Granted at that place's always a novelty effect that, I like to say, tricks people. And sometimes it'south skilful, sometimes information technology'southward bad. When someone sees you doing something new, they like to like what you're doing. So they like to give yous that trivial Like, or Annotate of encouragement. Simply it doesn't necessarily mean they're going to do that the next fourth dimension. They're just excited for yous because you're doi

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